Salesforce Service Cloud enhances customer self-service by providing tools that empower customers to independently find solutions, thereby improving satisfaction and reducing support workloads. Key features include:

- Self-Service Portals and Communities: Customers can access knowledge articles, FAQs, and community forums to resolve issues independently. These portals are customizable and integrate seamlessly with business processes, offering a personalized support experience.

- Knowledge Base Integration: A comprehensive repository of articles and guides enables customers to find answers quickly, reducing the need for agent intervention. This resource is accessible through self-service portals, ensuring customers have 24/7 access to information.

- Automated Chatbots and Live Chat: AI-driven chatbots handle routine inquiries, providing instant responses and guiding customers to relevant resources. For more complex issues, live chat connects customers with agents in real-time, ensuring efficient problem resolution.

Voice Assistants: Integration with voice assistants like Alexa and Google Assistant allows customers to interact with Service Cloud using voice commands.  

- Mobile Accessibility: Self-service features are optimized for mobile devices, allowing customers to access support resources anytime, anywhere, enhancing convenience and engagement.

- Community Forums: Customers can engage with peers in community forums to share experiences and solutions, fostering a collaborative environment that enhances problem-solving and reduces support requests.

Case Management: Customers can log cases and track their progress online, providing them with transparency and control over the resolution process.  

Self-Service Portals: Customizable portals that provide a personalized experience for customers, allowing them to access account information, manage orders, and resolve common issues.  

By integrating these features, Salesforce Service Cloud enables businesses to offer efficient self-service options, leading to increased customer satisfaction and operational efficiency.