Mobile CRM (Customer Relationship Management) is a type of CRM software designed specifically to be accessed and used on mobile devices such as smartphones and tablets. It enables sales teams, customer service agents, and other business users to manage customer relationships, access data, and perform critical tasks while on the go.

Key Features of Mobile CRM:
1. Real-Time Access to Customer Data: Users can view customer profiles, interaction history, and account details in real-time.
2. Task and Calendar Management: Integration with calendars and task lists allows users to stay on top of appointments and follow-ups.
3. Offline Access: Some mobile CRM solutions offer offline functionality, enabling users to access and update information even without an internet connection.
4. Geolocation Services: Provides location-based insights, such as identifying nearby customers or prospects.
5. Push Notifications: Alerts for tasks, appointments, or updates ensure users never miss important activities.
6. Integration with Other Tools: Seamless integration with email, messaging apps, and other productivity tools for streamlined workflows.

Benefits of Mobile CRM:
- Increased Productivity: Field teams can perform tasks such as updating records or closing deals directly from their devices.
- Improved Customer Engagement: Instant access to customer data enables more personalized and informed interactions.
- Enhanced Collaboration: Team members can share updates and insights in real-time, regardless of location.
- Faster Decision-Making: On-the-go access to analytics and reports facilitates quicker and more informed decisions.

Use Cases:
- Sales representatives using a mobile CRM to log meeting notes and update deal progress immediately after client visits.
- Customer service agents accessing support tickets and resolving issues while on-site with customers.
- Business leaders tracking KPIs and team performance during travel.

Examples of popular Mobile CRM platforms include Salesforce Mobile, HubSpot CRM, Zoho CRM, and Microsoft Dynamics 365.